Max the Vax

Max the Vax is a project that I worked on with my fellow classmates in our Ad Agency class. We were tasked with branding our school vaccine lottery. I wanted my concept to be approachable but still have the message of getting the vaccine. After observing how objects like shots and syringes were being percived, I chose a bandage as the X to symbolize this. I also used a green shade to symbolize the money involved. To the left, you will see my earliest draft of the logo and what it became. This logo was used to brand the whole project and was sent to all university staff.